September 29, 2010
New data from the US Census Bureau cites that the percentage of young adults (ages 25 to 34) who have never married has been on a steady rise over the past decade, from 35% in 2000 to 44% in 2008. The same number increased again in 2009 to 46%, passing up the percentage of married young adults at 45% for the first time. While there may be a lot of various factors leading to this shift, one possible driver is the poor economy coupled with the high cost of weddings. We also see this same trend around age within our data at Hitwise, where the share of visits to the Weddings category from visitors between the ages of 25 to 34 declined to 21% for the 4 weeks ending September 25, 2010 from 26% on year ago. Interestingly, the age group that increased the most during the same time frame was 18-24, rather than from visitors over 35 that may be marrying later.
This would be the perfect time to book a romantic winter elopement!
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